Snow Season Marketing, Overhead, Response Plans and Optimization

Each workshop will teach contractors how to:

• Implement a winning, repeatable sales process for your snow business
• Identify high-performing marketing channels
• Love your numbers (because they show you costs and opportunities!)
• Cover snow equipment, labor, and overhead costs and still price work for profit
• Develop competitive and lucrative pricing systems
• Create easily accessible snow response plans for each job site
• Prevent equipment loss and slip & fall issues
• Optimize snow operations

This workshop is in partnership with SIMA. 

Snow Season Marketing, Overhead, Response Plans and Optimization

Each workshop will teach contractors how to:

• Implement a winning, repeatable sales process for your snow business
• Identify high-performing marketing channels
• Love your numbers (because they show you costs and opportunities!)
• Cover snow equipment, labor, and overhead costs and still price work for profit
• Develop competitive and lucrative pricing systems
• Create easily accessible snow response plans for each job site
• Prevent equipment loss and slip & fall issues
• Optimize snow operations

This workshop is in partnership with SIMA.

The industry’s largest annual gathering, GIE EXPO features more than 1,000 exhibits indoors and in the 20-acre Outdoor Demonstration Area. Attendees can participate in real-world education on hot industry topics and test the latest equipment and technology. 2020 features will include:

• How to use drones in your business – A certification course and the new Hands-on Drone Zone
• A new equipment test track where you can get behind the wheel of UTVs
• Hardscape demonstrations where you can learn the latest techniques
• Expanded in-tree training by the Women’s Tree Climbing Workshop
• Social media Lounge for networking with colleagues and hearing insights from live guests and social media influencers
• Two shows in one with the co-location of Hardscape North America
• After-hours networking and fun with three nights of free concerts

Hardscape North America (HNA) is THE hardscape show for contractors and dealers/distributors. Its focus is to bring top-notch education including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and also to provide networking opportunities. HNA features indoor and outdoor exhibits displaying state-of-the-art tools and products and trade show floor demonstrations and offers the latest technology for contractors. Hardscape North America is produced by the Interlocking Concrete Pavement Institute and endorsed by the Brick Industry Association and National Concrete Masonry Association.